2. How effective is the combination of your main product and ancillary texts?
When creating my digipak and advert I wanted something that would represent my band in a really good way and to also sort of mirror their appearance and style. I decided to go with a black and white simple design with minimal features on them. The reason why it is so plain and simple and is also in black and white is because it perfectly corresponds to our final music video. This is because the music video is in black and white which shows that it has matched already and it also has minimal features as it is just the band playing in a plain white studio. The reason why this works so well is that it shows the band is all about the music with this and the minimal features gets you straight to the point of what is going on and gives the audience a straight idea of the band and their music as soon as possible. Also with the lack of features it really makes the audience listen to the music instead of being distracted by other things going on either on the digipak and advert or in the music video.
The extra panels of my digipak also are combined with my final product. The extra panels are the ones with the lyrics to all the songs that would be included to the album. This shows that the artists really want their audience to learn their songs as well as possible and really appreciate the music for what it is and now what they look like or do.
When first designing my digipak and advert I was thinking about bright colours to go onto them but after a lot of thought and different research I found that black and white not only worked best together as a colour combination but also worked best compared to my final product as I feel as it reflects the band and the video well. Also, in our video we have dead pan expressions on our faces so I had to go for a darker colour or the digipak would not fit in with the style and also mood of the members of the band. The similarity of the band and the digipak really helps the audience see what kind of band it is and the genre they not only play but also look and act like.
The combination of the minimal look on both my digipak and advert and also my video is that it creates a more professional look for the band and helps the artists to be taken more seriously and also it looks a lot better than something that is too much as it could bring in the wrong target audience, such as a younger one, instead of the target audience that we were going for which was mainly teenagers and young adults.
Tuesday, 16 December 2014
Evaluation Question 3 - Draft
3. What have you learned from your audience feedback?
Our main feedback came from both of our A2 media teachers. This was some of the best feedback we received as they both have a very critical eye into looking at music videos and they can look out for what is good about them and also what is terrible. I feel as that the feedback from our teachers was the best as they know exactly what the exam board are looking for so we can get the best possible video with our audience and also the board liking it and looking professional. After having them viewed our draft video they had many opinions on it that helped us improve it as much as we possibly could to come up with our final product. For example in our first draft only one person in the band had a dead pan expression and the rest of the band looked very casual. They gave feedback that they thought that the dead pan idea was a good look. So after asking other peers that were in our target audience they all agreed that the dead pan expression was the best look. So to make our final product better we decided for the whole band to have the expression all the way through the music video. We decided to keep most other things the same as I had gotten feedback from people within and also not in our target audience who had seen our draft and they said that the shots were at good angles and the video really fit in well with the genre of the music and band. However, people did notice the shaking in some of the shots so that made us get the new recording equipment that we acquired for our final product, such as the shoulder attachment and the tri-pod so we could get extremely still and professional shots.
When I first designed a digipak and advert I received feedback from peers in and out of my target audience and also my teachers again. All of them said the exact same thing, that they did not fit in with my music video, artists or genre. This is because I had done minimalism but not the correct way. The colours were all wrong and also the fonts looked awful and all out of genre. So, when re designing my final digipak and advert I did a lot of research into what colours looked best myself and came up with black and white as they fit the best and also looked the best. However, when deciding on my font I asked many different people on their different opinions in what font they thought looked the best and also what they thought fit into my genre the best. I had come up with a lot of different fonts that I liked and came down to a final three fonts and I asked many different people including my teachers what they thought looked best, what they liked the most and which one fitted in with my genre the best. There was one that stood out the most out of all three of them for most people and was the one that was voted for the most. So, naturally that was the one I used for my final design.
Also, it was pointed out in my drafts that some critical parts were missing such as websites and also a record label to be on them both so I was able to put them both and also take off the 'iTunes' logo on the bottom of my draft advert as that is not normally put on the bottom of posters.
Our main feedback came from both of our A2 media teachers. This was some of the best feedback we received as they both have a very critical eye into looking at music videos and they can look out for what is good about them and also what is terrible. I feel as that the feedback from our teachers was the best as they know exactly what the exam board are looking for so we can get the best possible video with our audience and also the board liking it and looking professional. After having them viewed our draft video they had many opinions on it that helped us improve it as much as we possibly could to come up with our final product. For example in our first draft only one person in the band had a dead pan expression and the rest of the band looked very casual. They gave feedback that they thought that the dead pan idea was a good look. So after asking other peers that were in our target audience they all agreed that the dead pan expression was the best look. So to make our final product better we decided for the whole band to have the expression all the way through the music video. We decided to keep most other things the same as I had gotten feedback from people within and also not in our target audience who had seen our draft and they said that the shots were at good angles and the video really fit in well with the genre of the music and band. However, people did notice the shaking in some of the shots so that made us get the new recording equipment that we acquired for our final product, such as the shoulder attachment and the tri-pod so we could get extremely still and professional shots.
When I first designed a digipak and advert I received feedback from peers in and out of my target audience and also my teachers again. All of them said the exact same thing, that they did not fit in with my music video, artists or genre. This is because I had done minimalism but not the correct way. The colours were all wrong and also the fonts looked awful and all out of genre. So, when re designing my final digipak and advert I did a lot of research into what colours looked best myself and came up with black and white as they fit the best and also looked the best. However, when deciding on my font I asked many different people on their different opinions in what font they thought looked the best and also what they thought fit into my genre the best. I had come up with a lot of different fonts that I liked and came down to a final three fonts and I asked many different people including my teachers what they thought looked best, what they liked the most and which one fitted in with my genre the best. There was one that stood out the most out of all three of them for most people and was the one that was voted for the most. So, naturally that was the one I used for my final design.
Also, it was pointed out in my drafts that some critical parts were missing such as websites and also a record label to be on them both so I was able to put them both and also take off the 'iTunes' logo on the bottom of my draft advert as that is not normally put on the bottom of posters.
Evauation Question 4 - Draft
4. How did you use media technologies in the construction and research, planning and evaluation stages?
Apple Mac Computer: We used an Apple Mac for researching, editing and literally doing all of our work on. Any research that was made that needed the internet or computer technology of any kind we did it on a Mac Computer. It had all the software we needed to do all of our work on and also the editing software that we needed to complete our video and make it look the best it possibly could.
Final Cut Pro: This is the editing software we used on the Mac to edit our draft and final video. None of us at first off were confident with the software as we had never used it before nor edited a video before. But, after some research on the software and a lot of practical practice doing practice videos we were able to work out how it worked and what we could do with our video using final cut and eventually we mastered it and produced our final video.
Photoshop: I also used Photoshop for the creation of my digipak and advert. I had used Photoshop before for my AS media coursework in creation a magazine so I already had the skills I needed to create a good quality digipak and advert. By using these previous skills I was able to make my digipak and advert to look exactly how I wanted with the best colour scheme as I could get, the best text I could use so there is no faults in them and they could look high quality and professional.
Blogger: Blogger was used to place all of my research and planning of the video on there. It was very helpful as all of my work was in one place and easy to find. It helped me place all of my research somewhere and track my progress as I went along.
Camera: The camera we used was a Panasonic HC/V700 full HD. The camera was provided by the school to be used for filming our draft and final music video. Watching back on the clips we got with this camera we can see that it very good quality with good focus and it helped us get the image and picture we were aiming for.
Camera Equipment: We used two pieces of equipment to attach the camera upon to get better, straighter, stiller and clearer shots than before. The large tripod was used for still shots that will need no requirement of moving and also the shoulder attachment which was used for the harder to get shots like the high angle shots and panning shots.
iPhone 5s: I used my phone to take the filming and behind the scenes pictures and also for other things like our story board and the printed lyrics. This was useful as it was quick and easy to get the pictures we took on the day on blogger as soon as they were taken.
Animoto: This is online and was used to create a short clip for my 25 word pitch. It was good as it make it easy to present my ideas and to show what we were going for from the beginning.
Safari/Internet Explorer: These were the two internets we used for literally anything that needed to be done online e.g. research, blogging, presentations etc.
Apple Mac Computer: We used an Apple Mac for researching, editing and literally doing all of our work on. Any research that was made that needed the internet or computer technology of any kind we did it on a Mac Computer. It had all the software we needed to do all of our work on and also the editing software that we needed to complete our video and make it look the best it possibly could.
Final Cut Pro: This is the editing software we used on the Mac to edit our draft and final video. None of us at first off were confident with the software as we had never used it before nor edited a video before. But, after some research on the software and a lot of practical practice doing practice videos we were able to work out how it worked and what we could do with our video using final cut and eventually we mastered it and produced our final video.
Photoshop: I also used Photoshop for the creation of my digipak and advert. I had used Photoshop before for my AS media coursework in creation a magazine so I already had the skills I needed to create a good quality digipak and advert. By using these previous skills I was able to make my digipak and advert to look exactly how I wanted with the best colour scheme as I could get, the best text I could use so there is no faults in them and they could look high quality and professional.
Blogger: Blogger was used to place all of my research and planning of the video on there. It was very helpful as all of my work was in one place and easy to find. It helped me place all of my research somewhere and track my progress as I went along.
Camera: The camera we used was a Panasonic HC/V700 full HD. The camera was provided by the school to be used for filming our draft and final music video. Watching back on the clips we got with this camera we can see that it very good quality with good focus and it helped us get the image and picture we were aiming for.
Camera Equipment: We used two pieces of equipment to attach the camera upon to get better, straighter, stiller and clearer shots than before. The large tripod was used for still shots that will need no requirement of moving and also the shoulder attachment which was used for the harder to get shots like the high angle shots and panning shots.
iPhone 5s: I used my phone to take the filming and behind the scenes pictures and also for other things like our story board and the printed lyrics. This was useful as it was quick and easy to get the pictures we took on the day on blogger as soon as they were taken.
Animoto: This is online and was used to create a short clip for my 25 word pitch. It was good as it make it easy to present my ideas and to show what we were going for from the beginning.
Safari/Internet Explorer: These were the two internets we used for literally anything that needed to be done online e.g. research, blogging, presentations etc.
Sunday, 16 November 2014
CD Digipak Research
Image 2: This image shows an Arctic Monkeys album with the same colour background as the Metronomy album in image 1. I preferred this design more to image 1 as i thought the more simplistic look with just text and no CVI in the middle i thought it looked a lot better and drew your attention to the more important part of the album cover, the name of the album and artist.
Image 3: On the inside of the digipak or even on the cover, but not in the middle, I wanted to have a silhouette of something just to add a little bit of interest. I liked the idea of having a silhouette of a younger person as it would add a bit of character to the digipak.
Image 4: Because the band name is 'Hollow' I decided to take inspiration from that name and the idea of the silhouette and put them together to hollow out the silhouette and just have the outline of the young person to fit in with the name of the band. This was used on the inside panel of the digipak.
Image 5: This was just a first idea for the font but I didn't think it worked properly so later on I looked at different fonts to see what worked.
Image 6: This is just the colour scheme that I chose and thought looked good.
Image 7: After seeing the poster shown in this picture it made me want to go with a more simplistic look as possible as it quotes that a 'Good design is as little design as possible'. This means that even though there isn't much to it, it still looks good and is also practical by showing what it really needs to advertise.
Image 8: I looked at different boarders and frames that I could have possibly used for my poster as I liked the idea. I went with a simple white boarder around the digiak and advert as it looks better and stops the colour bleed on the side of the advert.
Image 9: These were more fonts that i looked at the possibly looked good. I wanted to go with a more quirky font so I ended up choosing the bottom one as I thought it fitted in with my genre, although it didn't.
Image 10: Draft Digipak.
Images 11 & 12: After seeing this album cover I knew I wanted to go with a black background as it is a neutral colour that goes with anything and I thought that it would look the best.
Images 13, 14 & 15: I contemplated the decision of the other colour to go with the black to create the design and text of the digipak. I wanted to see what looked best out of all the colours and what colours worked best on top of black so it could be eye catching to the audience but also practical. Images 11, 14 and 15 were a bit of research and inspiration into my digipak and colour decision to see how they used the colours effectively and also see how the colours worked as a font.
Image 16: After some time I remembered this album 'AM' by Arctic Monkeys. I liked the design and also colour scheme of this album.
Image 17: I thought that the simple colours black and white worked best as they were both neutral colours and the complete opposite of each other so it also makes it practical as it is easy to read and also eye catching to the audience.
Image 18: I tried to interpret the design of the text being spread from one side of the cover to the other but unfortunately I could not find a way to make it look good for my album cover or advert.
Image 19: After seeing this album by The 1975 I found that a smaller text in the middle of the cover would look best for my digipak as I knew I could find a way to make the cover and advert work, look good and be practical.
Image 20: I again went researching on what font I could use for my cover which will look the best. In the end I went with the font in the top left corner. I chose this as I thought that it fit in best with my genre and it was also the most practical and easy to read.
Image 21 & 22: Finished advert and CD cover.
Wednesday, 12 November 2014
Monday, 10 November 2014
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