Evauation Question 4 - Draft

4. How did you use media technologies in the construction and research, planning and evaluation stages?

Apple Mac Computer: We used an Apple Mac for researching, editing and literally doing all of our work on. Any research that was made that needed the internet or computer technology of any kind we did it on a Mac Computer. It had all the software we needed to do all of our work on and also the editing software that we needed to complete our video and make it look the best it possibly could.

Final Cut Pro: This is the editing software we used on the Mac to edit our draft and final video. None of us at first off were confident with the software as we had never used it before nor edited a video before. But, after some research on the software and a lot of practical practice doing practice videos we were able to work out how it worked and what we could do with our video using final cut and eventually we mastered it and produced our final video.

Photoshop: I also used Photoshop for the creation of my digipak and advert. I had used Photoshop before for my AS media coursework in creation a magazine so I already had the skills I needed to create a good quality digipak and advert. By using these previous skills I was able to make my digipak and advert to look exactly how I wanted with the best colour scheme as I could get, the best text I could use so there is no faults in them and they could look high quality and professional.

Blogger: Blogger was used to place all of my research and planning of the video on there. It was very helpful as all of my work was in one place and easy to find. It helped me place all of my research somewhere and track my progress as I went along.

Camera: The camera we used was a Panasonic HC/V700 full HD. The camera was provided by the school to be used for filming our draft and final music video. Watching back on the clips we got with this camera we can see that it very good quality with good focus and it helped us get the image and picture we were aiming for.

Camera Equipment: We used two pieces of equipment to attach the camera upon to get better, straighter, stiller and clearer shots than before. The large tripod was used for still shots that will need no requirement of moving and also the shoulder attachment which was used for the harder to get shots like the high angle shots and panning shots.

iPhone 5s: I used my phone to take the filming and behind the scenes pictures and also for other things like our story board and the printed lyrics. This was useful as it was quick and easy to get the pictures we took on the day on blogger as soon as they were taken.

Animoto: This is online and was used to create a short clip for my 25 word pitch. It was good as it make it easy to present my ideas and to show what we were going for from the beginning.

Safari/Internet Explorer: These were the two internets we used for literally anything that needed to be done online e.g. research, blogging, presentations etc.

CD Digipak Research

Image 1: In my first draft of my digipak I took inspiration of the band that composed the song to our music video as i felt that it would fit in perfectly with my target audience as it worked for them into attracting to their target audience it would work for us.
Image 2: This image shows an Arctic Monkeys album with the same colour background as the Metronomy album in image 1. I preferred this design more to image 1 as i thought the more simplistic look with just text and no CVI in the middle i thought it looked a lot better and drew your attention to the more important part of the album cover, the name of the album and artist.
Image 3:  On the inside of the digipak or even on the cover, but not in the middle, I wanted to have a silhouette of something just to add a little bit of interest. I liked the idea of having a silhouette of a younger person as it would add a bit of character to the digipak.
Image 4: Because the band name is 'Hollow' I decided to take inspiration from that name and the idea of the silhouette and put them together to hollow out the silhouette and just have the outline of the young person to fit in with the name of the band. This was used on the inside panel of the digipak.
Image 5: This was just a first idea for the font but I didn't think it worked properly so later on I looked at different fonts to see what worked.
Image 6: This is just the colour scheme that I chose and thought looked good.
Image 7: After seeing the poster shown in this picture it made me want to go with a more simplistic look as possible as it quotes that a 'Good design is as little design as possible'. This means that even though there isn't much to it, it still looks good and is also practical by showing what it really needs to advertise.
Image 8: I looked at different boarders and frames that I could have possibly used for my poster as I liked the idea. I went with a simple white boarder around the digiak and advert as it looks better and stops the colour bleed on the side of the advert.
Image 9: These were more fonts that i looked at the possibly looked good. I wanted to go with a more quirky font so I ended up choosing the bottom one as I thought it fitted in with my genre, although it didn't.
Image 10: Draft Digipak.
Images 11 & 12: After seeing this album cover I knew I wanted to go with a black background as it is a neutral colour that goes with anything and I thought that it would look the best.
Images 13, 14 & 15: I contemplated the decision of the other colour to go with the black to create the design and text of the digipak. I wanted to see what looked best out of all the colours and what colours worked best on top of black so it could be eye catching to the audience but also practical. Images 11, 14 and 15 were a bit of research and inspiration into my digipak and colour decision to see how they used the colours effectively and also see how the colours worked as a font.
Image 16: After some time I remembered this album 'AM' by Arctic Monkeys. I liked the design and also colour scheme of this album.
Image 17: I thought that the simple colours black and white worked best as they were both neutral colours and the complete opposite of each other so it also makes it practical as it is easy to read and also eye catching to the audience.
Image 18: I tried to interpret the design of the text being spread from one side of the cover to the other but unfortunately I could not find a way to make it look good for my album cover or advert.
Image 19: After seeing this album by The 1975 I found that a smaller text in the middle of the cover would look best for my digipak as I knew I could find a way to make the cover and advert work, look good and be practical.
Image 20: I again went researching on what font I could use for my cover which will look the best. In the end I went with the font in the top left corner. I chose this as I thought that it fit in best with my genre and it was also the most practical and easy to read.
Image 21 & 22: Finished advert and CD cover.

Digipak & Advert Feedback Too Peers

To: Matthew Hopkins

To: Tarun Solanki















To: Bronte Woodland

Digipak & Advert Feedback From Peers

Digipak & Advert

Band Member Change

We have kept all of the band members the same as the draft except from the lead guitarist in our draft. We have changed this, in preparation to the final video, as we feel as our new guitarist fits in with the genre of our music video better than our previous one. Also, It was not working with him as he was unfamiliar with using a guitar. We now have a guitarist who currently plays the guitar so we will be able to make our final video look more realistic and believable that he is playing the guitar.

Recording Equipment

1)

2)

After looking back on our draft music video we discovered that a lot of our shots were shaky and un even. We have acquired two new pieces of equipment for our final video to attach the camera upon to get better, straighter, stiller and clearer shots than before. The large tripod (1) that can be used for still shots that will need no requirement of moving and also the shoulder attachment (2) which will be useful for the harder to get shots like the high angle shots and panning shots.